Transparent math. No login. Editable assumptions. See the update policy
Marketplace economics

Marketplace Profitability for Etsy and Multichannel Sellers

Separate marketplace fees, payment charges, shipping, returns and acquisition from revenue so deposits are not mistaken for profit.

Decision map

Use the number to answer a business question.

Each tool on Profit Per Order exposes its assumptions. The purpose of this hub is to connect those formulas instead of treating every metric in isolation.

01

Order-level fee stack

Separate percentage fees, fixed charges and optional advertising before evaluating a listing.

02

Low-AOV risk

Fixed payment and listing fees create a much higher effective fee rate on inexpensive orders.

03

Reconciliation

Match the marketplace statement to the economic cost stack instead of using the bank deposit as profit.

Worked guidance

Read the model before you use the threshold.

These guides use explicit formulas, assumptions and worked examples. They are planning references, not market benchmarks.

Reference assets

Formula-led pages worth bookmarking.

Built from transparent arithmetic rather than unsupported industry averages.