Profit per order
Start with fully loaded contribution after product, fulfillment, fees, expected returns and acquisition cost.
Decision map
Use the number to answer a business question.
Each tool on Profit Per Order exposes its assumptions. The purpose of this hub is to connect those formulas instead of treating every metric in isolation.
Free tools
Calculate with your own inputs.
Worked guidance
Read the model before you use the threshold.
These guides use explicit formulas, assumptions and worked examples. They are planning references, not market benchmarks.
A 30-Minute Ecommerce Unit Economics Audit
Run one repeatable monthly check from source documents through order contribution, break-even acquisition, returns, fixed costs and a downside scenario.
Why Fixed Payment Fees Hurt Low-AOV Products
See how a cents-per-order payment charge raises the effective fee rate on inexpensive products, then test price floors, bundles and minimums.
The True Cost of Ecommerce Returns: A Practical Profit Model
Estimate loss per return, monthly contribution consumed and the return rate that would reduce modeled gross profit to zero.
Free Shipping Threshold: Calculate the AOV That Protects Margin
Solve the minimum order value needed to fund seller-paid shipping without confusing revenue lift with contribution lift.
Discount Break-even: Why 20% Off Can Require About 49% More Units
Calculate the extra unit sales required to preserve contribution profit when a promotion reduces revenue on every discounted order.
Contribution Margin vs Gross Margin for Ecommerce
Use the right profit layer for pricing, advertising and operating decisions—and avoid treating gross margin as money available for ads.