Etsy fees by order value
See how fixed and percentage Etsy fees behave across four order values, then compare effective fee rate with profit per order.
Decision-ready ecommerce guides
Understand the number.
Understand the number.
Then change the decision.
Original, calculation-led guides for pricing, advertising and unit economics. Every example states its assumptions and links to an editable calculator.
New mini worked example
View worked example →
What ROAS does a $60 order actually need?
Five core cost assumptions, the formula, a 2.04x break-even threshold and one concrete campaign decision.
Start with the question
Practical analysis, not generic advice.
These guides explain the logic behind the calculators, show complete worked examples and separate illustrative assumptions from facts that need your own data.
Discount vs bundle profit protection
Compare a straight percentage discount with a bundle that raises order value, using contribution per order rather than revenue lift as the decision metric.
Free shipping thresholds by margin
Compare low-, medium- and high-margin products to see why one universal free-shipping threshold can quietly destroy contribution.
Landed cost per unit example
Walk one import from supplier invoice through freight, duty, brokerage and final delivery, then divide the full landed bill into a defensible unit cost.
Return-rate threshold by margin
Estimate how much return loss a product can absorb before contribution disappears, then compare the threshold with the actual return rate by SKU or cohort.
Break-even CPA vs target CPA
Separate the absolute acquisition ceiling from the CPA that still leaves a chosen contribution target, using the same order-cost stack for both.
Shopify profit per order checklist
Reconcile revenue, COGS, payment fees, fulfillment, shipping, returns, apps, discounts and acquisition into one contribution view before scaling a store.
Etsy Offsite Ads profit threshold
Translate an attributed Offsite Ads fee into a profit-per-order threshold, then test whether the same listing still contributes after product, shipping and Etsy costs.
Simple vs variability-based safety stock
Choose between a fast days-of-cover buffer and a variability-based model, then connect safety stock to a practical reorder point.
Wholesale price ladder from cost to MSRP
Build a price ladder that protects maker contribution, retailer margin and order-tier discounts without relying on an arbitrary two-times markup.
Dimensional weight examples by box size
Compare scale weight with dimensional weight across common parcel sizes, then translate billable weight into a packaging decision.
30-minute ecommerce unit economics audit
Run one repeatable monthly check from source documents through order contribution, break-even acquisition, returns, fixed costs and a downside scenario.
Reconcile an Etsy order statement
Match one Etsy order to the Payment account, separate every fee and explain why the bank deposit is not the same as order profit.
Fixed payment fees and low AOV
See how a cents-per-order payment charge raises the effective fee rate on inexpensive products, then test price floors, bundles and minimums.
The true cost of ecommerce returns
Estimate loss per return, monthly contribution consumed and the return rate that would reduce modeled gross profit to zero.
Discount break-even sales lift
Calculate the extra unit sales required to preserve contribution profit when a promotion reduces revenue on every discounted order.
Contribution margin vs gross margin
Use the right profit layer for pricing, advertising and operating decisions—and avoid treating gross margin as money available for ads.
Free shipping threshold that protects margin
Solve the minimum order value needed to fund seller-paid shipping without confusing revenue lift with contribution lift.
Landed cost for a first import
Build a planning estimate from supplier quote to warehouse receipt, then test freight, duty and quantity downside cases before placing the purchase order.
Break-even ROAS from real costs
Turn a complete order-cost stack into a defensible maximum CPA and break-even ROAS instead of relying on gross margin alone.
Prefer to start with your own numbers?
Browse all calculators
Use a calculator first.
Run the model in minutes, then return to the guide for interpretation and decision guardrails.