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Profit Per Order
Store economics · 500 orders · full monthly cost stack

What does a $25k Shopify month keep after operating costs?

This illustrative 500-order month produces $8,270 modeled operating profit after the entered variable and fixed costs.

Scenario

Revenue is only the top line.

Revenue$25,000
Orders500
COGS32%
Ad spend$4,000
Return rate8%
Decision mathmonthly profit = revenue − COGS − payment fees − fulfillment − shipping subsidy − expected returns − ad spend − fixed store costsmodeled monthly profit = $8,270.00modeled net margin = 33.08%
Result

The same revenue can support very different profit depending on the cost stack.

Monthly profit$8,270Modeled operating profit
Net margin33.1%After entered costs
Blended ad cost/order$8.00Ad spend ÷ orders
Decision

Judge growth from profit after the full store cost stack, not revenue alone.

Use the model to test whether higher ad spend, lower COGS, shipping changes or fewer returns improve the monthly contribution before scaling traffic.

Illustrative planning example only. Replace every assumption with current supplier, platform and operating data before making a decision.